Selected Works
For Vira, we developed a conceptual brand identity that reimagines South Indian royal heritage through a modern lens. The project explored logo design, visual language, and imagery direction to capture the brand’s essence of courage, femininity, and contemporary luxury
​For OTC (Over the Counter), we created a conceptual brand identity for a wellness café inspired by pharmacy culture. The design direction blends clinical cues with warm, modern aesthetics to position the café as a clean, elevated space for everyday indulgence and mindful nourishment.
Zaika
For the Zaika packaging redesign, our studio analyzed category codes and competitor cues in the namkeen segment to uncover standout opportunities. We proposed three distinct design routes that balance brand values with shelf impact and consumer appeal.
Brands we've worked with
Why Founders Choose Kraftwell
Working with Kraftwell was a fruitful experience. They didn’t just execute ideas—they actively contributed new concepts, often going beyond their role to refine and elevate the vision. Their creativity, flexibility, and attention to detail made a huge impact on my brand identity and packaging. Highly recommend!
Zara Balbale,
Founder, Cosmia Beauty
Services
We offer end-to-end branding and design services for emerging consumer businesses, helping them go from day zero to launch and beyond.
Brand Identity
Crafting distinctive brand identities that blend strategic clarity with standout visual design
Packaging Design
Packaging that tells your brand story at first glance and stands out on both shelf and screen.
Shopify Web Development
Custom Shopify stores designed to convert — clean, fast, and tailored for modern consumer brands.
Day-Zero Design Partners
From first idea to launch-ready, we help shape the brand you’re dreaming of building.
Lean Team
Built for Founders
We speak your language, not just design jargon
Led by a former FMCG brand manager, we’re a small studio built for focus, speed, and deep partnership
Cathy Jose
Founder and Creative Director, Kraftwell
About the Founder
Cathy Jose is a former FMCG brand manager who has worked extensively on building and managing brands across the beauty, personal care, pet care, and home hygiene categories.
With 30+ new product developments under her belt, she has conceptualized and managed the product development pipeline from start to finish. Additionally, she brings a unique skill set that blends expertise in visual design with a strong understanding of marketing and business, honed through both educational and professional experiences.
With her diverse experience, she leads creative direction and business development at Kraftwell.